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Millennials as luxury wine buyers in the United States?

Higgins, Lindsey; Wolf, Marianne McGarry - In: International journal of wine business research : IJWBR 28 (2016) 3, pp. 190-205

Persistent link: https://www.econbiz.de/10011563733

One size does (obviously not) fit all : using product attributes for wine market segmentation

Pomarici, Eugenio; Lerro, Marco; Chrysochou, Polymeros; … - In: Wine Economics and Policy 6 (2017) 2, pp. 98-106

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape … effects they might have in influencing consumer decisions. Preferences for different wine attributes as well as the … psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the …

Persistent link: https://www.econbiz.de/10011868285

Domain-specific consumer involvement in the US wine market

Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462

Persistent link: https://www.econbiz.de/10010226810

Profiling the high frequency wine consumer by price segmentation in the US market

Thach, Liz; Olsen, Janeen E. - In: Wine Economics and Policy 4 (2015) 1, pp. 53-59

wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and … behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …

Persistent link: https://www.econbiz.de/10011868056

Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic

Wolf, Marianne McGarry; Wolf, Mitchell; Lecat, Benoit - In: International journal of wine business research 34 (2022) 3, pp. 373-391

Persistent link: https://www.econbiz.de/10013361908

Selective marketing to environmentally concerned wine consumers : a case for location, gender and age

Barber, Nelson; Taylor, D. Christopher; Strick, Sandy - In: The journal of consumer marketing 27 (2010) 1, pp. 64-75

Persistent link: https://www.econbiz.de/10003942443

Reaching the U.S. Hispanic wine market : highlighting the opportunities

Velikova, Natalia; Wilkinson, Kenton Todd; Harp, Shelley S. - In: Journal of food products marketing 22 (2016) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10011560846

Don't judge a wine by its closure : price premiums for corks in the U.S. wine market

Bekkerman, Anton; Brester, Gary Wayne - In: Journal of wine economics 14 (2019) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10012268656

Twisting tradition : consumers' behavior toward alternative closures

Barber, Nelson A.; Taylor, D. Christopher; Dodd, Tim H. - In: Journal of food products marketing 15 (2009) 1, pp. 80-103

Persistent link: https://www.econbiz.de/10003831209

Product characteristics and reputation effects in the wine market

Costanigro, Marco - 2007

Persistent link: https://www.econbiz.de/10009693126