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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2003 - 3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001692370
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2006 - 11. ed.
Persistent link: https://www.econbiz.de/10013474975
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2008 - 12. ed.
Persistent link: https://www.econbiz.de/10013474853
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851
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Confronting Capitalism : der Kapitalismus auf dem Prüfstand : seine 14 Mängel - und wie wir sie beheben können
Kotler, Philip - 2016
Persistent link: https://www.econbiz.de/10011411396
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Confronting Capitalism : Real Solutions for a Troubled Economic System
Kotler, Philip - 2015
Persistent link: https://www.econbiz.de/10013535339
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Marketing management
Kotler, Philip - 2003 - 11. ed., international ed.
Persistent link: https://www.econbiz.de/10013475021
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375