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The effects of message framing and risk perceptions for HPV vaccine campaigns : focus on the role of regulatory fit
Park, Sun-young - In: Health marketing quarterly 29 (2012) 4, pp. 283-302
Persistent link: https://www.econbiz.de/10009713292
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An exploratory study of corporate social responsibility in the US travel industry
Sheldon, Pauline J.; Park, Sun-young - In: Journal of travel research : a quarterly publication of … 50 (2010/11) 4, pp. 392-407
Persistent link: https://www.econbiz.de/10009247557
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The US traveler's familiarity with and perceived credibility of lodging ecolabels
Park, Sunyoung; Millar, Michelle - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011539948
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Examining current non-customers : a cruise vacation case
Park, Sun-young; Petrick, James F. - In: Journal of vacation marketing : an international journal 15 (2009) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10003874736