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Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.; Simmons, Jason M.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 1, pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
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The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher; Hancock, Meg; Simmons, Jason M. - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
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To license or not to license : that is the question for professional sport leagues and the NCAA
Moorman, Anita M.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 3, pp. 160-164
Persistent link: https://www.econbiz.de/10003897733
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"Pick anc hoose our battles" : understanding organizational capacity in a sport for development and peace organization
Svensson, Per G.; Hambrick, Marion E. - In: Sport management review 19 (2016) 2, pp. 120-132
Persistent link: https://www.econbiz.de/10011474861
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Examining similarities and differences in consumer motivation for playing and watching soccer
Tokuyama, Sagatomo; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 20 (2011) 3, pp. 148-156
Persistent link: https://www.econbiz.de/10009373482
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Understanding the league sport participation experience utilizing the critical incident technique
Ruihley, Brody J.; Greenwell, T. Christopher - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10009531612
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Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.; Koo, Gi-yong; Hardin, Rob; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 73-89
Persistent link: https://www.econbiz.de/10003816826
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The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.; Kim, Seungmo; O'Neal, Nick; … - In: Sport marketing quarterly : preferred journal of the … 18 (2009) 4, pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
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Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil; Hums, Mary; Greenwell, T. Christopher - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 130-152
Persistent link: https://www.econbiz.de/10011578580