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Subject
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United States
Beziehungsmarketing
89
Relationship marketing
89
Consumer behaviour
56
Konsumentenverhalten
56
Marketing management
45
Marketingmanagement
45
Lieferkette
44
Supply chain
44
Theorie
44
Theory
44
Kundenwert
41
Customer value
38
India
29
Indien
29
Marktforschung
26
Sustainability
25
Market research
24
Marketing
24
Nachhaltigkeit
21
Firm performance
19
Innovation
18
Artificial intelligence
17
Brand management
17
Innovation management
17
Innovationsmanagement
17
Künstliche Intelligenz
17
Markenführung
17
Marketingforschung
17
Nachhaltige Entwicklung
17
Quality management
17
Qualitätsmanagement
17
Sustainable development
17
Unternehmenserfolg
17
Marketing theory
16
Marketingtheorie
16
USA
15
Coronavirus
14
Emerging economies
14
Industrie
14
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Type of publication
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Article
10
Book / Working Paper
5
Type of publication (narrower categories)
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Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
5
Textbook
5
Glossar enthalten
3
Glossary included
3
Case study
2
Fallstudie
2
Aufsatz im Buch
1
Bibliografie
1
Book section
1
CD-ROM, DVD
1
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Language
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English
15
Author
All
Kumar, V.
13
Aaker, David A.
5
Day, George S.
5
Leone, Robert P.
4
Kumar, Virender
2
Norton, Edward C.
2
Pancras, Joseph
2
Sriram, S.
2
Encinosa, William E.
1
Jayachandran, Satish
1
Jones, Eli
1
Krasnikov, Alexander
1
Ramaseshan, B.
1
Shah, Denish
1
Sunder, Sarang
1
Venkatesan, Rajkumar
1
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Published in...
All
Journal of marketing
3
Inquiry : a journal of health care organization, provision and financing
1
International journal of health care finance and economics
1
Journal of international marketing
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Marketing science
1
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ECONIS (ZBW)
15
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1
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15
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1
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
2
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
3
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
4
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
Saved in:
5
Investigating the effect of new store openings in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 77-101
Persistent link: https://www.econbiz.de/10003950211
Saved in:
6
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
7
Empirical investigation of retail expansion and cannibalization in a dynamic environment
Pancras, Joseph
;
Sriram, S.
;
Kumar, V.
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2001-2018
Persistent link: https://www.econbiz.de/10009679748
Saved in:
8
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
9
Marketing research
Aaker, David A.
;
Day, George S.
-
2007
-
9. ed.
Persistent link: https://www.econbiz.de/10003316482
Saved in:
10
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
Saved in:
1
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