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Promotion dynamics
Neslin, Scott A.; Heerde, Harald J. van - 2009
Persistent link: https://www.econbiz.de/10003928447
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Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van; Srinivasan, Shuba; Dekimpe, Marnik G. - In: Marketing science 29 (2010) 6, pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science 29 (2010) 4, pp. 721-737
Persistent link: https://www.econbiz.de/10008652611
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Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van; Leeflang, Peter; Wittink, Dick R. - 1999
Persistent link: https://www.econbiz.de/10001432853
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Decision process evolution in customer channel choice
Valentini, Sara; Montaguti, Elisabetta; Neslin, Scott A. - In: Journal of marketing 75 (2011) 6, pp. 72-86
Persistent link: https://www.econbiz.de/10009384662
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L. (contributor); Gedenk, Karen (contributor) - 2003 - Rev.
Persistent link: https://www.econbiz.de/10003755018
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Decision process evolution in customer channel choice
Valentini, Sara; Montaguti, Elisa; Neslin, Scott A. - In: From Little's law to marketing science : essays in …, (pp. 285-316). 2016
Persistent link: https://www.econbiz.de/10011436079