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The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption
Deshpandé, Rohit - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 214-220
Persistent link: https://www.econbiz.de/10001018729
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What do we know about trade promotions? : contributions, limitations, and further research
Poddar, Amit; Donthu, Naveen - In: Journal of promotion management : JPM 17 (2011) 2, pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Role of absorptive capabilities in outsourcing the headquarters selling task in the United States
Unal, Belgin; Donthu, Naveen - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1079-1084
Persistent link: https://www.econbiz.de/10010410580
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Web site customer orientations, web site quality, and purchase intentions : the role of web site personality
Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of business research : JBR 62 (2009) 4, pp. 441-450
Persistent link: https://www.econbiz.de/10003839883
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Volunteerism of older adults in the United States
Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: International review on public and non-profit marketing 9 (2012) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009535083
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The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff; Donthu, Naveen; Henson, Steven E.; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
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A profile of the Internet shopper : evidence from six countries
Brashear-Alejandro, Thomas; Kashyap, Vishal; Musante, … - In: Journal of marketing theory and practice 17 (2009) 3, pp. 267-281
Persistent link: https://www.econbiz.de/10003867506
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The impact of medium specific investment and trust on the use of the internet for information search
Osmonbekov, Talai; Donthu, Naveen; Bellenger, Danny N. - In: International journal of electronic marketing and … 1 (2006/07) 4, pp. 289-302
Persistent link: https://www.econbiz.de/10003543546