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Experiential Discourse in Mark...
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United States
Consumer behaviour
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Environmental consciousness
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Umweltbewusstsein
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Consumer attitudes
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Corporate Social Responsibility
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Corporate social responsibility
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Deutschland
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Emotionale Werbung
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Kahle, Lynn R.
3
Kahle, Lynn
2
Aiken, Damon
1
Andresen, Marc
1
Downing, James A.
1
Hollensen, Svend
1
Homer, Pamela M.
1
Kim, Chung-hyun
1
Lee, Christopher
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Minton, Elizabeth
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Nolsøe Grünbaum, Niels
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Orth, Ulrich R.
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Sukhdial, Ajay
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The IUP journal of marketing management : IJMM
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ECONIS (ZBW)
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The nine nations of North America and the value basis of geographic segmentation
Kahle, Lynn R.
- In:
Journal of marketing
50
(
1986
)
2
,
pp. 37-47
Persistent link: https://www.econbiz.de/10001012001
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2
Physical attractiveness of the celebrity endorser : a social adaptation perspective
Kahle, Lynn R.
- In:
Journal of consumer research : JCR ; an …
11
(
1985
)
4
,
pp. 849-967
Persistent link: https://www.econbiz.de/10001263371
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3
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
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4
Industrial buying behavior related to human resource consulting services
Nolsøe Grünbaum, Niels
;
Andresen, Marc
;
Hollensen, Svend
- In:
The IUP journal of marketing management : IJMM
12
(
2013
)
3
,
pp. 27-51
Persistent link: https://www.econbiz.de/10010197716
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5
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
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