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United States
Consumer behaviour
46
Konsumentenverhalten
44
Brand management
19
Markenführung
18
Brand
14
Markenartikel
14
Advertising effects
13
Brand image
13
Markenimage
13
Werbewirkung
13
Experiment
11
Advertising
9
Beziehungsmarketing
9
Lieferantenmanagement
9
Relationship marketing
9
Supplier relationship management
9
Werbung
9
USA
8
Globalisierung
7
Globalization
7
Distribution channel
6
Product quality
6
Produktqualität
6
Vertriebsweg
6
Cultural identity
5
Customer satisfaction
5
Decision
5
Entscheidung
5
Environmental consciousness
5
International marketing
5
Internationales Marketing
5
Kulturelle Identität
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Preismanagement
5
Pricing strategy
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English
8
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Coulter, Robin A.
5
Price, Linda L.
2
Ross, William T.
2
Strizhakova, Yuliya
2
Anderson, Erin
1
Bearden, William O.
1
Carlson, Jeffrey R.
1
Chelminski, Piotr
1
Coulter, Keith S.
1
Haws, Kelly L.
1
Kareklas, Ioannis
1
Mittal, Vikas
1
Muehling, Darrel D.
1
Walker Reczek, Rebecca
1
Weitz, Barton A.
1
Winterich, Karen Page
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international marketing
1
The journal of risk and insurance : the journal of the American Risk and Insurance Association
1
The journal of services marketing
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ECONIS (ZBW)
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1
Commitment and its consequences in the American agency system of selling insurance
Anderson, Erin
;
Ross, William T.
;
Weitz, Barton A.
- In:
The journal of risk and insurance : the journal of the …
65
(
1998
)
4
,
pp. 637-669
Persistent link: https://www.econbiz.de/10001431846
Saved in:
2
Donation behavior toward in-groups and out-groups : the role of gender and moral identity
Winterich, Karen Page
;
Mittal, Vikas
;
Ross, William T.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003880179
Saved in:
3
The role of regulatory focus and self-view in "green" advertising message framing
Kareklas, Ioannis
;
Carlson, Jeffrey R.
;
Muehling, Darrel D.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10009762984
Saved in:
4
Small sounds, big deals : phonetic symbolism effects in pricing
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 315-328
Persistent link: https://www.econbiz.de/10003997859
Saved in:
5
Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.
;
Walker Reczek, Rebecca
;
Coulter, Robin A.
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
Saved in:
6
An examination of consumer advocacy and complaining behavior in the context of service failure
Chelminski, Piotr
;
Coulter, Robin A.
- In:
The journal of services marketing
25
(
2011
)
5
,
pp. 361-370
Persistent link: https://www.econbiz.de/10009272241
Saved in:
7
Branded products as a passport to global citizenship : perspectives from developed and developing countries
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 57-85
Persistent link: https://www.econbiz.de/10003813590
Saved in:
8
The meanings of branded products: a cross-national scale development and meaning assessment
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
2
,
pp. 82-93
Persistent link: https://www.econbiz.de/10003735953
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