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Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung; Kim, Ho; Choi, Jaewon; Malthouse, Edward C. - In: The journal of media economics 35 (2023) 3/4, pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
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A regime-switching model of cyclical category buying
Park, Sungho; Gupta, Sachin - In: Marketing science 30 (2011) 3, pp. 469-480
Persistent link: https://www.econbiz.de/10009160791
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Revisiting the (lack of) association between objective and subjective measures of local fiscal condition
Park, Sungho; Maher, Craig S.; Liao, Wei-Jie - In: Public budgeting & finance 43 (2023) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10014338971
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The transmission effects of the U.S. monetary policy shocks in the Korean output and trade : a SVAR approach
Zhu, Shiyou; Lee, Seo-Hyeong - In: International journal of business and economics … 5 (2016) 4, pp. 127-134
Persistent link: https://www.econbiz.de/10011593709