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Song, Michael; Calantone, Roger J.; Di Benedetto, C. Anthony - 2010

Persistent link: https://www.econbiz.de/10003889369

The impact of industry environment on early market entry decisions by B2B managers in the US and Japan

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Distinctive marketing and information technology capabilities and strategic types : a cross-national investigation

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Managerial perceptions of global pioneering advantage : theoretical framework and empirical evidence in the US and Korea

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The antecedents and consequences of manufacturer distributor cooperation : an empirical test in the US and Japan

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The Impact of Industry Environment on Early Market Entry Decisions by B2b Managers in the U.S. And Japan

Calantone, Roger J. - 2014

Managers form simplified mental models to cope with market environment uncertainties and to process information. A critical decision is whether to enter a high-potential market early. Large innovation and development investments involved in this decision increase uncertainty. We examine the...

Persistent link: https://www.econbiz.de/10013066545

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Defensive marketing in globally competitive industrial markets

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