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There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 1, pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
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Diversity in marketing system assortments
Layton, Roger A.; Duan, Zhirong - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Wroe Alderson a life
Wooliscroft, Ben - 2008
Persistent link: https://www.econbiz.de/10003644077
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Risky products in movies : a special type of the embedded message requiring special treatment?
Kovalenko, Andriy; Wooliscroft, Ben - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 334-340
Persistent link: https://www.econbiz.de/10010201101
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A cross-cultural application of the affective response to consumption scale : investigating US-American and Austrian passengers on long-haul flights
Ganglmair-Wooliscroft, Alexandra; Wooliscroft, Ben - In: Journal of business research : JBR 66 (2013) 6, pp. 765-770
Persistent link: https://www.econbiz.de/10009740456