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Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael; Liu, Yiyuan - In: Journal of marketing theory and practice : JMTP 30 (2022) 4, pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
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Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna; Taylor, David G. - In: Journal of customer behaviour 9 (2010) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
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Fighting dragons with dragons : approaches for negotiating with Chinese partners
Strutton, David; Tran, Gina A.; Taylor, David G. - In: Business horizons 56 (2013) 5, pp. 561-572
Persistent link: https://www.econbiz.de/10010125874
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The roles of self-discrepancy and social support in young females' decisions to undergo cosmetic procedures
Pentina, Iryna; Taylor, David G.; Voelker, Troy A. - In: Journal of consumer behaviour : an international … 8 (2009) 4, pp. 149-165
Persistent link: https://www.econbiz.de/10003875829