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Consumer behaviour
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Product Placement
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genetically modified food
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Balasubramanian, Siva Kumar
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Moon, Wanki
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Food policy : economics planning and politics of food and agriculture
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ECONIS (ZBW)
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
Saved in:
2
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
3
Ad agency leadership in the US, UK, and Australia : a mixed-method analysis of effective attributes and styles
Patwardhan, Padmini
;
Kerr, Gayle
;
Patwardhan, Hemant
; …
- In:
Journal of advertising
51
(
2022
)
2
,
pp. 223-239
Persistent link: https://www.econbiz.de/10013362272
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4
Context specificity in use of price information sources
Unni, Ramaprasad
;
Tseng, L. P. Douglas
;
Pillai, Deepa
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 243-250
Persistent link: https://www.econbiz.de/10003987472
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5
The processing of verbal-nonverbal content in television advertisements : a theory and its empirical investigation
Balasubramanian, Siva Kumar
-
1986
Persistent link: https://www.econbiz.de/10000732590
Saved in:
6
Willingness to pay for non-biotech foods in the U.S. and U.K.
Moon, Wanki
;
Balasubramanian, Siva Kumar
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 317-339
Persistent link: https://www.econbiz.de/10001863316
Saved in:
7
Knowledge-base and online self-service
Hsu, Sonya H. Y.
;
Balasubramanian, Siva Kumar
;
Thakur, …
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
Saved in:
8
Health claims and consumers' behavioral intentions : the case of soy-based food
Moon, Wanki
;
Balasubramanian, Siva Kumar
;
Rimal, Arbindra
- In:
Food policy : economics planning and politics of food …
36
(
2011
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10009271325
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