Purpose – The purpose of this paper is to examine how US universities' health centers are using dialogue and engagement on social networking sites to educate students and their followers about health issues. Design/methodology/approach – Through a content analysis of health centers' Facebook...

Purpose – The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach – A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web...

Purpose – The purpose of this study is to examine Kelly's proposed fundraising roles scales to describe the daily activities of male and female fundraisers. Design/methodology/approach – The data collection procedure involved a national survey to a random sample of 286 fundraisers from the...