Chen‐Yu, Jessie H.; Hong, Keum‐Hee; Seock, Yoo‐Kyoung - In: Journal of Fashion Marketing and Management: An … 14 (2010) 1, pp. 127-144
Purpose – The purpose of this study is to compare South Korean (SK) and United States (US) adolescents' clothing motives and their store selection criteria, examine whether adolescents with different primary clothing motives would have similar or different store selection criteria, and examine...