Purpose – The objectives of this paper are to: examine e‐shopping quality dimensions; explore how e‐shopping quality factors influence consumer shopping outcomes (e‐shopping satisfaction and e‐shopping intention); and test the moderating effects of consumer experiential e‐shopping...

Purpose – The purpose of this paper is to examine whether cultural differences could explain differences between Korean and American apparel web sites. Design/methodology/approach – The contents of American and Korean apparel web sites are compared. The chi‐square test of independence is...

Purpose – The purpose of this paper is to develop a typology of small, rural retailers based on personal beliefs about business use of the internet and to identify similarities and differences between the retailer subgroups in attitude, perceptual performance, and behavioral intention to use...

Purpose – The objective of this research was to identify organizational strategies used by rural retailers to balance conflicting demands of social norms and business performance standards to achieve success. Design/methodology/approach – In‐depth interviews with 12 community leaders and...