Purpose – The purpose of this research is to investigate general patterns of tag usage and determines the usefulness of the tags used within university image groups to the wider Flickr community. There has been a significant rise in the use of Web 2.0 social network web sites and online...

Purpose Rising tuition fees and a growing importance on league tables has meant that university branding is becoming more of a necessity to attract prospective staff, students, and funding. Whilst university websites are an important branding tool, academic institutions are also beginning to...