Machine generated contents note: Introduction 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 2 CERN: Unravelling the Secrets of the Universe with Big Data 3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 4 Rolls-Royce: How Big Data Is Used To Drive Success...

"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to...