These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The...

Leadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management -- Project communication as...

What's in a Name? - Digital Grocery Retailing -- Economic Relevance of Data Protection and Ethical Aspects in Affiliate Marketing -- Employer Attractiveness in Alpine Destinations -- Nothing ever happens, and I wonder -- On the Agenda: Maslow -- Tourism Enterprises and Their Positioning as...