"Emerging market multinationals (EMNCs) can become successful global players across a wide spectrum of industries, as demonstrated by companies such as the Brazilian airplane manufacturer Embraer, the Mexican bakery Bimbo, the Russian IT firm Kaspersky Labs, the Indian conglomerate Tata Group,...

Global strategic management : an overview -- Analyzing the external environment -- Developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing --...

pt. 1. The global context -- pt. 2. External/internal analysis -- pt. 3. Strategic choice and positioning -- pt. 4. Leveraging competitive advantage -- pt. 5. Implementing the strategic plan -- pt. 6. Integration.