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~subject:"Unternehmen"
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Unternehmen
Consumer behaviour
35
Konsumentenverhalten
27
Brand management
13
Markenartikel
13
Markenführung
13
Brand
11
Marketingmanagement
7
Strategisches Management
7
Target group
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Zielgruppe
7
Advertising
6
Markenpolitik
6
Marketing management
6
Werbestrategie
6
Brand image
5
Corporate culture
5
Cultural identity
5
Großbritannien
5
Kulturelle Identität
5
Markenimage
5
Qualitative research
5
Strategic management
5
United Kingdom
5
Unternehmenskultur
5
Werbung
5
Advertising planning
4
Consumer research
4
Ethnography
4
Market research
4
Personality psychology
4
Persönlichkeitspsychologie
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Werbeplanung
4
Brands
3
China
3
Critical Management Studies
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Critical management studies
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Culture
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Fashion
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Knowledge
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Type of publication
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Book / Working Paper
6
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English
6
Author
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Elliott, Richard
6
Percy, Larry
6
Elliott, Richard H.
1
Rossiter, John R.
1
Source
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ECONIS (ZBW)
3
USB Cologne (EcoSocSci)
3
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1
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10009528063
Saved in:
2
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004926730
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10004514055
Saved in:
4
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10001565629
Saved in:
5
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
6
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
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