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Over the past years, businesses have had to tackle the issues caused by numerous forces from political, technological and societal environment. The changes in the global market and increasing uncertainty require us to focus on disruptive innovations and to investigate this phenomenon from...
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innovation, this thesis offers novel perspectives on key strategic management issues. We demonstrate how the value of innovation … intersection between behavioral science and strategic management of innovation, these insights take the perspective of both the … manufacturer, the salesperson and the consumer. Hence, this thesis contributes to the strategic management literature on innovation …
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