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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael; Agbemabiese, George Cudjoe; … - In: Marketing intelligence & planning 35 (2017) 4, pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
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The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; … - In: Management research review 45 (2022) 7, pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
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Effects of regulations and competition on the innovativeness-performance relationship : evidence from the financial services industry
Anning-Dorson, Thomas; Nyamekye, Michael Boadi; Odoom, … - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 925-943
Persistent link: https://www.econbiz.de/10011788246
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The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda; Odoom, Raphael; Mahmoud, Mahmoud Abdulai; … - In: The journal of brand management : an international journal 30 (2023) 4, pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
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Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George; Seglah, Samuel Kingsford; Coffie, … - In: International journal of electronic marketing and … 15 (2024) 1, pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895