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The chief marketing officer matters!
Germann, Frank; Ebbes, Peter; Grewal, Rajdeep - In: Journal of marketing 79 (2015) 3, pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
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Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.; Germann, Frank; Bolton, Lisa E. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
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Washing away your sins? : corporate social responsibility, corporate social irresponsibility, and firm performance
Kang, Charles; Germann, Frank; Grewal, Rajdeep - In: Journal of marketing 80 (2016) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10011458671