Kaplan, Andreas - In: Retail futures : the good, the bad and the ugly of the …, (pp. 181-191). 2020
Artificial intelligence (AI), defined as “a system's ability to correctly interpret external data, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan & Haenlein, 2019b, p. 15), is definitely shaking up the retail...
