More detailed knowledge of the differences and similarities between social entrepreneurs and "traditional" entrepreneurs is critical to the advancement of the field of social entrepreneurship. We use Discrete Choice Modeling (DCM) approach to map the mental prototypes of "opportunity", and to...

This paper uses insights from cognitive developmental psychology, constructivism and social neuroscience to move beyond entrepreneurial intentions to explore deeply-held beliefs associated with entrepreneurial thinking. From those insights, we propose identifying those developmental experiences...