About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal...

"This accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance. Grounded in the academic literature, this book looks at the micro and macro issues within crowdfunding, from the entrepreneur's access to finance at the business level,...