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Opportunity recognition by growing SMEs : a managerial or entrepreneurial function?
Hulbert, Bev; Taghian, Mehdi; Gilmore, Audrey; Carson, David - In: Journal of strategic marketing 23 (2015) 7, pp. 616-642
Persistent link: https://www.econbiz.de/10011479479
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience
Miles, Morgan P.; Lewis, Gemma K.; Hall-Phillips, Adrienne - In: Journal of strategic marketing 24 (2016) 1, pp. 34-46
Persistent link: https://www.econbiz.de/10011580580
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468