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~subject:"Unternehmenskooperation"
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Unternehmenskooperation
Russia
17
Russland
14
Innovation management
6
Innovationsmanagement
6
Beziehungsmarketing
5
Innovation
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
Firm performance
4
Inter-firm cooperation
4
Unternehmenserfolg
4
entrepreneurship
4
B-to-B-Marketing
3
Business network
3
Business-to-business marketing
3
Consumer behaviour
3
Cooperation
3
Konsumentenverhalten
3
Kooperation
3
New product development
3
Produktentwicklung
3
Stakeholder
3
Unternehmensnetzwerk
3
brand equity
3
human capital
3
innovation
3
supply chain management
3
Beschaffung
2
Business relationships
2
Economic transition
2
Emerging economies
2
Export
2
Human Capital Management
2
Human Resource Development
2
International market entry
2
Internationaler Markteintritt
2
Marketing
2
Marketing management
2
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English
4
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Smirnova, Maria
3
Ashnai, Bahar
1
Henneberg, Stephan
1
Khomich, Svetlana G.
1
Muravskaia, Snezhana
1
Muravskii, Daniil
1
Naudé, Peter
1
Podmetina, Daria
1
Rebiazina, Vera A.
1
Smirnova, Maria M.
1
Torkkeli, Marko
1
Väätänen, Juha
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of entrepreneurship and innovation management
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
4
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Collaborative approaches to new product development : the case of Russia
Smirnova, Maria M.
;
Podmetina, Daria
;
Väätänen, Juha
; …
- In:
International journal of entrepreneurship and …
15
(
2012
)
1/2
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009502444
Saved in:
2
Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Ashnai, Bahar
;
Smirnova, Maria
;
Henneberg, Stephan
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012196260
Saved in:
3
When does innovation collaboration pay off? : the role of relational learning and the timing of collaboration
Smirnova, Maria
;
Rebiazina, Vera A.
;
Khomich, Svetlana G.
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 126-137
Persistent link: https://www.econbiz.de/10011942279
Saved in:
4
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
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