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Determining the factors of partner selection : a case of the "bridging the digital divide of SMEs project"
Lee, Tzong-ru; Chen, Chien-wei; Dadura, Agnieszka - In: International journal of business information systems : … 7 (2011) 3, pp. 286-308
Persistent link: https://www.econbiz.de/10009010027
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Operational process stages of brand alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju; Lee, Tzong-ru; Yen, Szu-Wei; Hilletofth, Per - In: European business review : EBR ; the official journal … 27 (2015) 4, pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
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Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang; Lee, Tzong-ru; Otero-Neira, Carmen; … - In: Journal of relationship marketing : innovations and … 21 (2022) 3, pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032