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~subject:"Unternehmenskooperation"
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Unternehmenskooperation
Consumer behaviour
12
Konsumentenverhalten
10
USA
8
United States
8
Brand management
7
Markenführung
6
Brand
5
Markenartikel
5
Brand alliances
4
Brand image
4
Markenimage
4
Strategic alliance
4
Strategische Allianz
4
Erfolgsfaktor
3
New product development
3
Produktentwicklung
3
Strategic alliances
3
Success factor
3
Advertising
2
Advertising effects
2
Brand architecture
2
Brand equity
2
Classification
2
Classification schemes
2
Co-production
2
Continuous improvement
2
Corporate reputation
2
Diversification
2
Einzelhandel
2
Firmenimage
2
Inter-firm cooperation
2
Logical partitioning
2
Markenarchitektur
2
Market research
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Mass customization
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Measurement
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Messung
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Product innovation
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Retail trade
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Voss, Kevin E.
2
Fang, Xiang
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Gammoh, Bashar S.
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Mohan, Mayoor
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Journal of business research : JBR
1
Psychology & marketing
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ECONIS (ZBW)
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How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.
;
Gammoh, Bashar S.
;
Fang, Xiang
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
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2
Corporate brand effects in brand alliances
Voss, Kevin E.
;
Mohan, Mayoor
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4177-4184
Persistent link: https://www.econbiz.de/10011553950
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