Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Unternehmenskultur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Measuring consumer-based brand...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Unternehmenskultur
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
19
Markenführung
17
Brand
12
Markenartikel
12
Marketing management
10
Marketingmanagement
10
Brand image
9
Markenimage
8
Neuseeland
8
New Zealand
8
Relationship marketing
7
Sponsorship
7
B-to-B-Marketing
6
Business-to-business marketing
6
Australia
5
Brands
5
Business‐to‐business marketing
5
Sport
5
Animals
4
Australien
4
Beziehungsmarketing
4
Co-creation
4
Corporate culture
4
Credibility
4
Customer integration
4
Glaubwürdigkeit
4
Innovation
4
Innovation management
4
Innovationsmanagement
4
Kundenintegration
4
Social media
4
Sportmarketing
4
Sports
4
Sports marketing
4
Tiere
4
Business network
3
Commitment
3
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Interview
1
Language
All
English
4
Author
All
Beverland, Michael B.
3
Farrelly, Francis
2
Eckhardt, Giana M.
1
Greyser, Stephen
1
Lindgreen, Adam
1
Sands, Sean
1
Shankar, Avi
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis
;
Beverland, Michael B.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
Saved in:
2
Sponsorship linked internal marketing (SLIM) : a strategic platform for employee engagement and business performance
Farrelly, Francis
;
Greyser, Stephen
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10009706391
Saved in:
3
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
4
How brands craft national identity
Beverland, Michael B.
;
Eckhardt, Giana M.
;
Sands, Sean
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
