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~subject:"Unternehmensnetzwerk"
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Systematic review on B2B brand...
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Unternehmensnetzwerk
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
17
Supplier relationship management
17
Beziehungsmarketing
11
Customer value
11
Relationship marketing
11
Kundenwert
10
Selling
8
Verkauf
8
Betriebliche Wertschöpfung
7
Value creation
7
Innovation
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Leistungsbündel
5
Organisatorischer Wandel
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Bundling strategy
4
Business network
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Case study
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Consumer behaviour
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Nachhaltige Entwicklung
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Organizational change
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Sustainable development
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B2B
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Business markets
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Customer value assessment
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Digitalisierung
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Digitization
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Export
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Finland
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Finnland
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Geschäftsmodell
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Industrial solution
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Innovation management
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Innovationsmanagement
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Keränen, Joona
3
Jalkala, Anne
1
Kokshagina, Olga
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Koskela, Sami
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Micallef, Mark
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Patala, Samuli
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Prior, Daniel D.
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Ryynänen, Harri
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Project management journal : PMJ
1
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ECONIS (ZBW)
4
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1
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
2
The darker side of sustainability : tensions from sustainable business practices in business networks
Tura, Nina
;
Keränen, Joona
;
Patala, Samuli
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 221-231
Persistent link: https://www.econbiz.de/10012004393
Saved in:
3
The (un)intended consequences of multi-sided platform adoption for different actors in business networks
Micallef, Mark
;
Keränen, Joona
;
Kokshagina, Olga
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 214-227
Persistent link: https://www.econbiz.de/10014454895
Saved in:
4
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
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