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The art of the entrepreneurial marketer
Fillis, Ian - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 2, pp. 87-107
Persistent link: https://www.econbiz.de/10008757401
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Biographical research as a methodology for understanding entrepreneurial marketing
Fillis, Ian - In: International journal of entrepreneurial behaviour & … 21 (2015) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10011342166
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The museum of old and new art : leveraging entrepreneurial marketing to create a unique arts and vacation venture
Fillis, Ian; Lehman, Kim; Miles, Morgan P. - In: Journal of vacation marketing : an international journal 23 (2017) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10011689433
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Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian; Lehman, Kim; Wickham, Mark - In: Journal of research in marketing and entrepreneurship 25 (2023) 3, pp. 410-430
Persistent link: https://www.econbiz.de/10014506455