A conceptual model of golf tourists’ behavioural intentions is developed and tested using data from 1,657 surveys of golfers on Prince Edward Island, a major golfing destination in Canada. The results reveal that no significant and direct relation exists between golf tourists’ perceived...

The main purpose of the study is to examine the relevance and significance of market segmentation based on the activities visitors engage in while at a destination. In doing so, the paper attempts to segment first-time pleasure travelers and profile the market by tip-related characteristics....

The proposed model of tourists' behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results help clarify the roles of perceived quality of performance, perceived quality of...

Golf Prince Edward Island (Golf PEI) is an industry association devoted to the promotion and development of golf in PEI. In 2005, Golf PEI consisted of 25 members representing golf courses across the province. In addition, the provincial government provided financial support to the organization....

Who are the tourists that visit cultural attractions or engage in cultural activities, and why? What specific travel behaviours make them distinct from other travelers? How large is the demand for cultural tourism and what elements of culture attract tourists? How can cultural tourism be...

Purpose: The main purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination. The various segments are then profiled by demographics, socio-economic variables, and trip-related...

Travelers decide on a travel location based on destination awareness and the traveler's perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the...

This study profiles a large sample of Canadian travelers who visited nine major Asian travel destinations. The study examines these travelers characteristics and perceptions. Perceptual mapping and correspondence analyses were utilized with a data series of "Canadian Resident Trips Abroad" from...