Drawing on a valence framework and innovation diffusion theory, this study examines Yuebao deployment to model consumers’ intention to use financial products offered online. We collect data via an online survey among a young age bracket and use a VisualPLS graphic interface to test our model....

Drawing on a valence framework and innovation diffusion theory, this study examines Yuebao deployment to model consumers' intention to use financial products offered online. We collect data via an online survey among a young age bracket and use a VisualPLS graphic interface to test our model....