//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Utility theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Branding and Brand Equity Mode...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Utility theory
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
21
Theory
21
Präferenztheorie
12
Theory of preferences
12
Discrete choice
11
Diskrete Entscheidung
11
Brand
10
Decision
10
Entscheidung
10
Markenartikel
10
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Nutzentheorie
6
Institutional and Behavioral Economics
5
Willingness to pay
5
Zahlungsbereitschaftsanalyse
5
Behavioral economics
4
Choice modeling
4
Conjoint analysis
4
Conjoint-Analyse
4
Decision theory
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Entscheidungstheorie
4
Information behaviour
4
Informationsverhalten
4
Random variable
4
Verhaltensökonomik
4
Zufallsvariable
4
Brand equity
3
Choice set formation
3
Comparison
3
Demand and Price Analysis
3
Econometric model
3
Economics of information
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz im Buch
3
Book section
3
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
6
Author
All
Swait, Joffre
6
Hensher, David A.
3
Louviere, Jordan
2
Louviere, Jordan J.
2
Adamowicz, Wiktor
1
Erdem, Tülin
1
Hensher, David
1
Li, Lianhua
1
more ...
less ...
Published in...
All
Conjoint measurement : methods and applications
3
Brands and brand management : contemporary research perspectives
1
Conjoint measurement : methods and applications ; with 91 tables
1
Resource and energy economics
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Conjoint preference elicitation methods in the broader context of Random Utility Theory preference elicitation methods
Louviere, Jordan
;
Hensher, David A.
;
Swait, Joffre
- In:
Conjoint measurement : methods and applications
,
(pp. 279-318)
.
1999
Persistent link: https://www.econbiz.de/10001444732
Saved in:
2
Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre
- In:
Conjoint measurement : methods and applications
,
(pp. 305-344)
.
2001
Persistent link: https://www.econbiz.de/10001690277
Saved in:
3
Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan
;
Hensher, David
;
Swait, Joffre
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 331-370)
.
2003
Persistent link: https://www.econbiz.de/10001998050
Saved in:
4
Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan J.
;
Hensher, David A.
;
Swait, Joffre
- In:
Conjoint measurement : methods and applications
,
(pp. 167-197)
.
2007
Persistent link: https://www.econbiz.de/10003544626
Saved in:
5
Utility-based models of brand equity
Erdem, Tülin
;
Swait, Joffre
- In:
Brands and brand management : contemporary research …
,
(pp. 207-229)
.
2010
Persistent link: https://www.econbiz.de/10003941320
Saved in:
6
The effect of choice set misspecification on welfare measures in random utility models
Li, Lianhua
;
Adamowicz, Wiktor
;
Swait, Joffre
- In:
Resource and energy economics
42
(
2015
),
pp. 71-92
Persistent link: https://www.econbiz.de/10011526329
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->