Fisher, Ron; Francis, Mark; Thomas, Andrew; Burgess, Kevin - In: Qualitative Market Research: An International Journal 19 (2016) 4, pp. 378-394
Purpose The purpose of this paper is to consider value as individual and experiential, based on the relationships between conceptions of value, rather than attempting to identify a common factor. The authors use the term “family” to represent the relationships between conceptions of value...
