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The future of competition : co-creating unique value with customers

Prahalad, Coimbatore K.; Ramaswamy, Venkatram - 2004

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The new age of innovation : driving cocreated value through global networks

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The transformation of business -- Business processes : the enablers of innovation -- Analytics : insights for innovation -- It matters : technical architecture for innovation -- Organizational legacies : impediments to value creation -- Efficiency and flexibility : managing the tension --...

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Die Revolution der Innovation : Wertschöpfung durch neue Formen in der globalen Zusammenarbeit

Prahalad, Coimbatore K.; Krishnan, M. S. - 2009

C.K. Prahalad I M.S. Krishnan Die Revolution der Innovation Wertschöpfung durch neue Formen in der globalen Zusammenarbeit Übersetzung aus dem Amerikanischen von Almuth Braun VERLAG REDLINE Inhalt Einleitung ...

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Building the co-creative enterprise

Ramaswamy, Venkatram; Gouillart, Francis - In: Harvard business review : HBR 88 (2010) 10, pp. 100-109

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Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society

Leavy, Brian; Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 42 (2014) 1, pp. 9-16

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Re-thinking the concept of surplus : embracing co-creation experiences in economics

Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297

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Building a culture of co-creation at Mahindra

Ramaswamy, Venkatram; Chopra, Naveen - In: Strategy & leadership : a publication of Strategic … 42 (2014) 2, pp. 12-18

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Co-creation of value : towards an expanded paradigm of value creation

Ramaswamy, Venkatram - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 11-17

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Co-creating value through customers' experiences : the Nike case

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Leading the transformation to co-creation of value

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