Kuppelwieser, Volker; Simpson, Merlin; Chiummo, Gabriel - In: Marketing Letters 24 (2013) 3, pp. 311-321
Early services literature and the original service-dominant logic (SDL) work of Vargo and Lush (Journal of Marketing 68(1):1–17, <CitationRef CitationID="CR24">2004a</CitationRef>) have suggested a dyadic customer and company relationship in the value creation process. While extant literature increasingly acknowledges more complex...</citationref>
