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Family purchasing roles in two countries
Green, Robert T.; Cunningham, Isabella C. M. - 1981
Persistent link: https://www.econbiz.de/10000322570
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Purchasing roles in the U.S. family, 1955 and 1973
Cunningham, Isabella C. M.; Green, Robert T. - In: Journal of marketing 38 (1974) 4, pp. 61-64
Persistent link: https://www.econbiz.de/10002044497
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A cross-national comparison of consumer habits and innovator characteristics
Green, Robert T.; Langeard, Eric - In: Journal of marketing 39 (1975) 3, pp. 34-41
Persistent link: https://www.econbiz.de/10002543391
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Employment status, feminine role perception, and family purchasing decisions
Green, Robert T.; Cunningham, Isabella C. M. - In: Journal of business research : JBR 4 (1976) 4, pp. 313-324
Persistent link: https://www.econbiz.de/10002543431
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Methodological considerations in cross-national consumer research
Green, Robert T.; White, Philip D. - In: Journal of international business studies : JIBS ; an … 7 (1976) 2, pp. 81-87
Persistent link: https://www.econbiz.de/10002543502
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Purchasing roles in the family : an analysis of instrumental and expressive decision making
Verhage, Bronislaw J.; Green, Robert T. - In: European research : marketing, opinion, advertising 9 (1981) 1, pp. 3-10
Persistent link: https://www.econbiz.de/10002950962
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Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur; Verhage, Bronislaw J.; Green, Robert T. - 2006
Persistent link: https://www.econbiz.de/10003410961