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Personal characteristics and consumer buying behavior: A multidimensional approach
Lessig, V. Parker - 1971
Persistent link: https://www.econbiz.de/10000615842
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Consumer beliefs, attitudes, and brand preferences
Lessig, V. Parker; Copley, Thomas P. - In: Marketing update : dynamic marketing readings, (pp. 62-71). 1977
Persistent link: https://www.econbiz.de/10002375395
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Do different consumers operate under the same preference model?
Lessig, V. Parker; Anderson, Beverlee B. - In: Journal of the Academy of Marketing Science 4 (1976) 1/2, pp. 429-439
Persistent link: https://www.econbiz.de/10002375402
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Relating multivariate measures of store loyalty and store image
Lessig, V. Parker - 1972
Persistent link: https://www.econbiz.de/10003616738
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Students and housewives: Differences in susceptibility to reference group influence
Park, C. Whan; Lessig, V. Parker - 1978
Persistent link: https://www.econbiz.de/10003616743
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Examining the consumer belief-behavioral space
Lessig, V. Parker; Copley, Thomas P. - 1973
Persistent link: https://www.econbiz.de/10003518338