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Consumer behavior
Wilkie, William L.
-
1986
Persistent link: https://www.econbiz.de/10013489999
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How consumers use product information : an assessment of research in relation to public policy needs : report prep. for National Science Foundation, Research Application Directorate (RANN), Division of Advanced Productivity, Research and Technology
Wilkie, William L.
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1975
Persistent link: https://www.econbiz.de/10003001506
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The role of marketing research in public policy decision making
Wilkie, William L.
;
Gardner, David M.
- In:
Journal of marketing
38
(
1974
)
1
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pp. 38-47
Persistent link: https://www.econbiz.de/10003001587
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