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How customers think : essential insights into the mind of the market
Zaltman, Gerald - 2003
Persistent link: https://www.econbiz.de/10001684836
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979
Persistent link: https://www.econbiz.de/10000048467
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Marketing, society, and conflict
Levy, Sidney J.; Zaltman, Gerald - 1975
Persistent link: https://www.econbiz.de/10000051812
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Readings in consumer behavior : individuals, groups and organizations
Wallendorf, Melanie (contributor);  … - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000055146
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Complainers and noncomplainers revisited
Grønhaug, Kjell; Zaltman, Gerald - In: Journal of economic psychology : research in economic … 1 (1981) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10002545965
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919