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Verbraucher
Marketing
19
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Peterson, Robert A.
4
Hoyer, Wayne D.
1
Liszt, Howard
1
Pennington, Allan L.
1
Wilson, William Raft
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Journal of marketing research : JMR
1
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
1
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ECONIS (ZBW)
4
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1
Trends in consumer behavior research
Peterson, Robert A.
-
1977
Persistent link: https://www.econbiz.de/10000572970
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2
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
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3
Interest patterns and product preferences : an exploratory analysis
Pennington, Allan L.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 284-290
Persistent link: https://www.econbiz.de/10002623459
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4
Concept testing : some experimental evidence
Peterson, Robert A.
;
Liszt, Howard
- In:
Mississippi Valley journal of business and economics : …
7
(
1971/72
)
3
,
pp. 84-88
Persistent link: https://www.econbiz.de/10002663640
Saved in:
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