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~subject:"Verbraucher"
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Verbraucher
Brand management
74
Markenführung
74
Marketingmanagement
68
Marketing management
55
Markenartikel
52
Marketing
47
Strategisches Management
42
Brand
40
Consumer behaviour
38
Konsumentenverhalten
38
Brand image
36
Markenimage
36
Marktforschung
29
Theorie
27
Theory
27
USA
23
Marketingforschung
22
Markenpolitik
21
Marketing theory
21
Marketingtheorie
21
Strategic management
20
Werbung
20
Market research
19
United States
17
Management
16
Advertising
11
Strategische Planung
10
Vereinigte Staaten
10
Brand extension
9
Markentransfer
9
Wettbewerbsstrategie
9
Unternehmensplanung
8
Competitive strategy
7
Internationales Marketing
7
Produktmanagement
7
Product management
6
Beziehungsmarketing
5
Brand architecture
5
Branding
5
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Type of publication
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Article
4
Book / Working Paper
2
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Undetermined
4
German
1
English
1
Author
All
Aaker, David A.
6
Day, George S.
2
Hansen, U.
1
Jones, J. Morgan
1
Riemer, M.
1
Published in...
All
Management science : journal of the Institute of Management Sciences ; application and theory
2
Journal of marketing research : JMR
1
Marketing und Verbraucherpolitik
1
Source
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ECONIS (ZBW)
6
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1
The long-term value of temporary price reductions
Aaker, David A.
-
1969
Persistent link: https://www.econbiz.de/10001784673
Saved in:
2
Consumerism: Search for the consumer interest
Aaker, David A.
(
ed.
);
Day, George S.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000571312
Saved in:
3
Toward a normative model of promotional decision making
Aaker, David A.
- In:
Management science : journal of the Institute of …
19
(
1973
)
6
,
pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
Saved in:
4
The new-trier stochastic model of brand choice
Aaker, David A.
- In:
Management science : journal of the Institute of …
17
(
1971
)
8
,
pp. B-435-B-450
Persistent link: https://www.econbiz.de/10001784749
Saved in:
5
Unternehmerische Reaktionen auf den Druck des Konsumerismus
Aaker, David A.
;
Day, George S.
- In:
Marketing und Verbraucherpolitik
,
(pp. 71-86)
.
1982
Persistent link: https://www.econbiz.de/10001784339
Saved in:
6
Modeling store choice behavior
Aaker, David A.
;
Jones, J. Morgan
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10001784739
Saved in:
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