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Corporate responses to consumerism pressures
Aaker, David A.; Day, George S. - In: Harvard business review : HBR 50 (1972) 6, pp. 114-124
Persistent link: https://www.econbiz.de/10001784512
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (contributor) - 1978 - 3. ed
Persistent link: https://www.econbiz.de/10000049882
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Consumerism: Search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000571312