Reading new currents in consumer culture theory / Eileen Fischer and John F. Sherry, Jr -- Rethinking fundamental notions : selves, others and systems -- Consumers in an age of autonomous and semi-autonomous machines / Russell Belk -- Market value of diversity and ethnicity : a cultural analysis...

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--