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Verbraucherverhalten
Consumer behaviour
47
Konsumentenverhalten
42
Brand
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Markenartikel
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Theorie
15
Theory
15
Viral marketing
11
Virales Marketing
11
Brand management
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Markenführung
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Advertising effects
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Werbewirkung
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Advertising
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Beziehungsmarketing
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Market research
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Marktforschung
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Relationship marketing
8
Brand image
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Brand loyalty
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Markenimage
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Marketing
6
Measurement
6
Messung
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Werbung
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Marketing management
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Marketingmanagement
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Customer satisfaction
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Forecasting model
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Markentreue
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Marketing theory
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Marketingtheorie
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New Zealand
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Preis
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Price
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Prognoseverfahren
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WOM
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Word of mouth
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East, Robert
5
Vanhuele, Marc
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Wright, Malcolm
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Singh, Jaywant
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2013
-
2nd edition
Persistent link: https://www.econbiz.de/10013548195
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2
Consumer behaviour : applications in marketing
East, Robert
;
Singh, Jaywant
;
Wright, Malcolm
; …
-
2017
-
3rd edition
Persistent link: https://www.econbiz.de/10011584767
Saved in:
3
Consumer behaviour : applications in marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
Persistent link: https://www.econbiz.de/10004908109
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4
Consumer behaviour : advances and applications in marketing
East, Robert
-
1997
Persistent link: https://www.econbiz.de/10004325067
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5
Changing consumer behaviour
East, Robert
-
1990
Persistent link: https://www.econbiz.de/10004070537
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